The right way to use promotional products depends on your industry, your marketing goals, and your audience. With that said, there are certain strategies that any business can employ to increase their brand awareness through promotional gifts:
- Boosting products and services you already offer. Need to give an existing product line a boost? Rolling out a new feature? Using a promotional item is a memorable way to get the word out.
- Showcasing new products/services. When your organization plans to introduce new products and services, your marketing strategy should include promotional products to give consumers a tangible reminder of your brand. Create a custom shaped replica of your product that your prospects can take home.
- Retaining existing customers. Giving away a promotional merchandise can help boost the loyalty of existing customers and encourage upsells and cross-selling.
- Attracting new customers. Include clever branding on a promotional product that appeals to your target audience, and give it away at trade shows, fairs and local events.
Employ promotional products to put more power behind your marketing strategies, give your brand awareness programs a boost, and attract existing and new customers to your business. No longer is the question, Do promotional products increase brand awareness, as we now know that they do. The question is, Which promotional product will you choose, and how will you use it as part of your organization’s overall marketing strategy?
Source: The Power of Promotional Products for Brand Recognition